:root{--paper:#f6f0df;--paper-deep:#e8deca;--ink:#1d1c1a;--ink-soft:#3c3935;--orange:#f15a2a;--orange-dark:#c93d16;--blue:#1d4ed8;--blue-dark:#163aa2;--white:#fffdf7;--line:#1d1c1a33;--display:"Arial Narrow", "Aptos Narrow", "Roboto Condensed", Impact, sans-serif;--body:Georgia, "Times New Roman", serif;--utility:Arial, Helvetica, sans-serif;--shadow-hard:8px 8px 0 var(--ink);--max:1180px}*,:before,:after{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--paper)}body{background:linear-gradient(#1d1c1a06 1px, transparent 1px), var(--paper);min-width:320px;color:var(--ink);font-family:var(--body);text-rendering:optimizelegibility;background-size:100% 9px;margin:0;font-size:18px;line-height:1.65}img,svg{max-width:100%;display:block}a{color:inherit;text-underline-offset:4px;text-decoration-thickness:2px}button,a{-webkit-tap-highlight-color:transparent}button{color:inherit;font:inherit}:focus-visible{outline-offset:4px;outline:4px solid #fc0}.skip-link{z-index:100;background:var(--white);color:var(--ink);font-family:var(--utility);padding:12px 16px;font-weight:800;position:fixed;top:12px;left:12px;transform:translateY(-180%)}.skip-link:focus{transform:translateY(0)}.attention-ribbon{background:var(--orange);color:var(--ink);font-family:var(--utility);letter-spacing:.16em;text-align:center;text-transform:uppercase;padding:9px 20px;font-size:12px;font-weight:900}.site-header{z-index:20;min-height:88px;padding:14px max(24px, calc((100vw - var(--max)) / 2));border-bottom:2px solid var(--ink);background:#f6f0dff5;justify-content:space-between;align-items:center;display:flex;position:relative}.wordmark{align-items:center;gap:12px;text-decoration:none;display:inline-flex}.wordmark-icon{object-fit:cover;border-radius:12px;flex:0 0 52px;width:52px;height:52px}.wordmark-name{font-family:var(--utility);letter-spacing:.03em;text-transform:uppercase;font-size:14px;font-weight:900;line-height:1.1}.primary-nav{font-family:var(--utility);letter-spacing:.08em;text-transform:uppercase;align-items:center;gap:clamp(16px,2.4vw,34px);font-size:13px;font-weight:900;display:flex}.primary-nav a{align-items:center;min-height:44px;text-decoration:none;display:inline-flex}.primary-nav a:hover,.primary-nav a[aria-current=page]{color:var(--orange-dark);text-decoration:underline 3px}.menu-button{border:2px solid var(--ink);min-width:88px;min-height:44px;font-family:var(--utility);letter-spacing:.08em;text-transform:uppercase;background:0 0;justify-content:center;align-items:center;gap:10px;font-size:12px;font-weight:900;display:none}.menu-icon,.menu-icon:before,.menu-icon:after{content:"";background:currentColor;width:18px;height:2px;transition:transform .18s;display:block}.menu-icon{position:relative}.menu-icon:before{position:absolute;top:-6px}.menu-icon:after{position:absolute;top:6px}.menu-button[aria-expanded=true] .menu-icon{background:0 0}.menu-button[aria-expanded=true] .menu-icon:before{top:0;transform:rotate(45deg)}.menu-button[aria-expanded=true] .menu-icon:after{top:0;transform:rotate(-45deg)}main{overflow:clip}.section-shell{width:min(var(--max), calc(100% - 48px));margin-inline:auto;padding-block:clamp(72px,9vw,126px)}.section-shell-narrow{width:min(820px,100% - 48px)}.eyebrow{color:var(--orange-dark);font-family:var(--utility);letter-spacing:.16em;text-transform:uppercase;margin:0 0 18px;font-size:12px;font-weight:900;line-height:1.4}.eyebrow-light{color:var(--orange)}.display-title,.page-hero h1,.section-title{font-family:var(--display);letter-spacing:-.035em;text-transform:uppercase;margin:0;font-weight:900;line-height:.9}.page-hero{width:min(var(--max), calc(100% - 48px));margin-inline:auto;padding-block:clamp(82px,11vw,150px)}.page-hero h1{max-width:970px;font-size:clamp(58px,10vw,132px)}.page-hero-intro{max-width:750px;margin:34px 0 0;font-size:clamp(20px,2.3vw,28px);line-height:1.42}.page-hero-dark{width:100%;max-width:none;padding-inline:max(24px, calc((100vw - var(--max)) / 2));background:var(--ink);color:var(--white)}.page-hero-dark .eyebrow{color:var(--orange)}.hero{border-bottom:2px solid var(--ink);grid-template-columns:minmax(0,1.15fr) minmax(340px,.85fr);min-height:690px;display:grid}.hero-copy{padding:clamp(68px, 9vw, 132px) max(32px, calc((100vw - var(--max)) / 2));flex-direction:column;justify-content:center;padding-right:clamp(36px,6vw,88px);display:flex}.hero-copy h1{max-width:760px;font-family:var(--display);letter-spacing:-.045em;text-wrap:balance;text-transform:uppercase;font-size:clamp(60px,6.2vw,90px);font-weight:900;line-height:.84}.hero-copy h1 em{color:var(--orange);font-style:normal;display:block}.hero-copy>p:not(.eyebrow){max-width:680px;margin:30px 0 0;font-size:clamp(20px,2vw,26px);line-height:1.45}.hero-actions,.button-row{flex-wrap:wrap;gap:14px;margin-top:34px;display:flex}.button{border:2px solid var(--ink);background:var(--orange);min-height:50px;color:var(--ink);font-family:var(--utility);letter-spacing:.06em;text-transform:uppercase;justify-content:center;align-items:center;padding:12px 18px;font-size:13px;font-weight:900;text-decoration:none;transition:transform .14s,box-shadow .14s,background .14s;display:inline-flex}.button:hover{box-shadow:5px 5px 0 var(--ink);transform:translate(-3px,-3px)}.button-secondary{background:0 0}.button-light{border-color:var(--white);color:var(--white)}.quick-start-wrap{border-left:2px solid var(--ink);background:var(--blue);align-items:center;padding:clamp(40px,6vw,80px);display:grid}.quick-start-card{border:2px solid var(--ink);background:var(--white);width:100%;max-width:490px;box-shadow:var(--shadow-hard);margin-inline:auto;padding:clamp(26px,4vw,42px)}.quick-start-kicker{border-bottom:2px solid var(--ink);font-family:var(--utility);letter-spacing:.12em;text-transform:uppercase;justify-content:space-between;gap:20px;padding-bottom:12px;font-size:11px;font-weight:900;display:flex}.quick-start-card h2{font-family:var(--display);text-transform:uppercase;margin:26px 0 8px;font-size:clamp(42px,5vw,66px);line-height:.92}.quick-start-card>p{color:var(--ink-soft);margin:0}.age-buttons{grid-template-columns:repeat(4,1fr);gap:6px;margin:24px 0;display:grid}.age-button{border:2px solid var(--ink);min-height:44px;font-family:var(--utility);background:0 0;place-items:center;font-size:12px;font-weight:900;text-decoration:none;display:grid}.age-button:hover,.age-button.is-active{background:var(--orange)}.age-result{background:var(--paper);border-left:8px solid var(--orange);min-height:258px;padding:22px}.age-result strong{font-family:var(--utility);font-size:18px;font-weight:900;display:block}.age-result p{margin:5px 0 12px;font-size:15px;line-height:1.45}.age-result ul{margin:0;padding-left:20px;font-size:14px;line-height:1.48}.age-result li+li{margin-top:6px}.text-link{min-height:44px;font-family:var(--utility);align-items:center;margin-top:18px;font-size:13px;font-weight:900;display:inline-flex}.section-head{grid-template-columns:minmax(0,1.2fr) minmax(280px,.8fr);align-items:end;gap:48px;margin-bottom:42px;display:grid}.section-title{font-size:clamp(48px,7vw,94px)}.section-head>p{margin:0 0 8px;font-size:19px}.guide-grid{border:2px solid var(--ink);grid-template-columns:repeat(3,1fr);display:grid}.guide-card{background:var(--white);min-height:330px;padding:30px;text-decoration:none;position:relative}.guide-card+.guide-card{border-left:2px solid var(--ink)}.guide-card:hover{background:var(--paper-deep)}.guide-card-orange{border-top:10px solid var(--orange)}.guide-card-blue{border-top:10px solid var(--blue)}.guide-card-ink{border-top:10px solid var(--ink)}.guide-label{max-width:calc(100% - 40px);font-family:var(--utility);letter-spacing:.12em;text-transform:uppercase;font-size:11px;font-weight:900;display:block}.guide-arrow{font-family:var(--utility);font-size:28px;position:absolute;top:26px;right:28px}.guide-card strong{max-width:310px;font-family:var(--display);text-transform:uppercase;margin-top:82px;font-size:clamp(31px,3.2vw,46px);line-height:.95;display:block}.guide-card p{margin:18px 0 0;font-size:16px;line-height:1.5}.framework-band{background:var(--ink);color:var(--white)}.framework-inner{grid-template-columns:.75fr 1.25fr;align-items:center;gap:80px;display:grid}.framework-command{font-family:var(--display);letter-spacing:-.05em;text-transform:uppercase;font-size:clamp(70px,9vw,134px);font-weight:900;line-height:.78}.framework-command span{color:var(--orange)}.framework-copy{font-size:22px}.framework-copy strong{color:var(--orange);font-family:var(--utility);letter-spacing:.12em;text-transform:uppercase;margin-bottom:16px;font-size:13px;display:block}.book-feature{grid-template-columns:minmax(280px,.75fr) minmax(0,1.25fr);align-items:center;gap:clamp(50px,9vw,124px);display:grid}.cover-stage{background:var(--orange);width:min(100%,470px);max-width:470px;box-shadow:12px 12px 0 var(--ink);margin-inline:auto;padding:28px;position:relative;transform:rotate(-1.25deg)}.cover-stage:after{background:var(--blue);color:var(--white);content:"ATTENTION IS THE ASSET";font-family:var(--utility);letter-spacing:.1em;transform-origin:100% 100%;padding:10px 12px;font-size:10px;font-weight:900;position:absolute;bottom:38px;right:-26px;transform:rotate(90deg)translate(100%)}.cover-stage img{border:2px solid var(--ink);width:100%;height:auto}.book-copy h2{font-family:var(--display);letter-spacing:-.04em;text-transform:uppercase;margin:0;font-size:clamp(62px,8vw,108px);line-height:.84}.book-copy>p{max-width:670px;margin:28px 0 0;font-size:21px}.proof-list{border-block:2px solid var(--ink);grid-template-columns:repeat(3,1fr);gap:0;margin:36px 0 0;display:grid}.proof-list div{padding:20px 18px}.proof-list div+div{border-left:2px solid var(--ink)}.proof-list strong,.proof-list span{display:block}.proof-list strong{font-family:var(--utility);text-transform:uppercase;font-size:13px;font-weight:900}.proof-list span{margin-top:6px;font-size:14px;line-height:1.35}.editorial{font-size:20px}.editorial h2,.editorial h3{font-family:var(--display);text-transform:uppercase;font-weight:900;line-height:.95}.editorial h2{margin:90px 0 26px;font-size:clamp(46px,7vw,76px)}.editorial h3{margin:62px 0 18px;font-size:clamp(34px,5vw,52px)}.editorial h2:first-child,.editorial h3:first-child{margin-top:0}.editorial p,.editorial ul,.editorial ol,.editorial blockquote{max-width:760px}.editorial li+li{margin-top:12px}.editorial blockquote{border-left:10px solid var(--orange);background:var(--white);margin:48px 0;padding:28px 32px;font-size:24px;font-style:italic}.editorial-callout{border:2px solid var(--ink);background:var(--paper-deep);box-shadow:6px 6px 0 var(--ink);margin:54px 0;padding:30px}.editorial-callout strong{font-family:var(--utility);letter-spacing:.12em;text-transform:uppercase;font-size:13px;display:block}.editorial-callout p{margin-bottom:0}.age-chapter{border-top:2px solid var(--ink);padding:54px 0;scroll-margin-top:28px}.age-chapter:first-child{border-top:0}.age-chapter-heading{grid-template-columns:170px 1fr;align-items:start;gap:32px;display:grid}.age-range{background:var(--blue);min-height:110px;color:var(--white);font-family:var(--display);place-items:center;font-size:44px;font-weight:900;display:grid}.age-chapter h2{font-family:var(--display);text-transform:uppercase;margin:0;font-size:clamp(46px,6vw,76px);line-height:.9}.age-chapter-content{margin-left:202px}.steps{counter-reset:step;border:2px solid var(--ink);gap:0;margin:46px 0;display:grid}.step{background:var(--white);counter-increment:step;grid-template-columns:82px 1fr;min-height:170px;display:grid;position:relative}.step+.step{border-top:2px solid var(--ink)}.step:before{background:var(--orange);content:counter(step, decimal-leading-zero);font-family:var(--display);place-items:center;font-size:34px;font-weight:900;display:grid}.step-copy{padding:26px 30px}.step-copy h2,.step-copy h3{margin:0 0 8px;font-size:30px}.step-copy p{margin:0;font-size:17px}.script-card{background:var(--blue);color:var(--white);box-shadow:10px 10px 0 var(--ink);margin:44px 0;padding:clamp(28px,5vw,52px)}.script-card p{margin:0;font-size:clamp(24px,3vw,34px);line-height:1.45}.source-list{border-top:2px solid var(--ink);gap:0;display:grid}.source-item{border-bottom:2px solid var(--ink);grid-template-columns:220px 1fr;gap:36px;padding:30px 0;display:grid}.source-item strong{font-family:var(--utility);letter-spacing:.08em;text-transform:uppercase;font-size:13px}.source-item h2{font-family:var(--display);text-transform:uppercase;margin:0 0 8px;font-size:38px;line-height:.95}.source-item p{margin:0 0 10px}.cta-band{padding:clamp(70px, 9vw, 120px) max(24px, calc((100vw - var(--max)) / 2));background:var(--orange);border-block:2px solid var(--ink)}.cta-band .eyebrow{color:var(--paper)}.cta-band h2{max-width:900px;font-family:var(--display);letter-spacing:-.04em;text-transform:uppercase;margin:0;font-size:clamp(58px,8vw,110px);line-height:.84}.cta-band p{max-width:720px;margin:28px 0 0;font-size:22px}.not-found{text-align:center;place-items:center;min-height:65vh;padding:80px 24px;display:grid}.not-found strong{color:var(--orange);font-family:var(--display);font-size:clamp(120px,24vw,280px);line-height:.7;display:block}.not-found h1{font-family:var(--display);text-transform:uppercase;margin:32px 0 14px;font-size:clamp(48px,8vw,82px)}.not-found p{max-width:580px;margin-inline:auto}.site-footer{padding:70px max(24px, calc((100vw - var(--max)) / 2));background:var(--ink);color:var(--white);grid-template-columns:1.1fr .75fr .75fr;gap:60px;display:grid}.footer-thesis>p:last-child{color:var(--orange);font-family:var(--display);letter-spacing:-.03em;text-transform:uppercase;margin:0;font-size:clamp(50px,6vw,82px);font-weight:900;line-height:.82}.footer-links,.footer-meta{font-family:var(--utility);flex-direction:column;align-items:flex-start;gap:10px;font-size:13px;display:flex}.footer-links a{min-height:34px}.footer-meta{color:#ffffffb8}.footer-meta strong{color:var(--white)}@media (width<=900px){.site-header{min-height:76px;padding-inline:20px}.menu-button{display:inline-flex}.primary-nav{border-bottom:2px solid var(--ink);background:var(--paper);align-items:stretch;gap:0;display:none;position:absolute;top:100%;left:0;right:0}.primary-nav.is-open{display:grid}.primary-nav a{border-top:1px solid var(--line);padding:12px 24px}.hero{grid-template-columns:1fr}.hero-copy{padding:80px 24px}.quick-start-wrap{border-top:2px solid var(--ink);border-left:0;padding:64px 24px 74px}.section-head,.framework-inner,.book-feature,.guide-grid{grid-template-columns:1fr}.guide-card{min-height:270px}.guide-card+.guide-card{border-top:2px solid var(--ink);border-left:0}.framework-inner{gap:48px}.book-feature{gap:70px}.proof-list{grid-template-columns:1fr}.proof-list div+div{border-top:1px solid var(--ink);border-left:0}.source-item{grid-template-columns:1fr;gap:10px}.site-footer{grid-template-columns:1fr 1fr}.footer-thesis{grid-column:1/-1}}@media (width<=560px){body{font-size:17px}.attention-ribbon{font-size:10px}.wordmark-name{display:none}.section-shell,.section-shell-narrow,.page-hero{width:min(100% - 36px, var(--max))}.page-hero h1,.hero-copy h1{overflow-wrap:anywhere;font-size:clamp(42px,11.3vw,52px)}.hero-copy>p:not(.eyebrow){font-size:20px}.quick-start-wrap{padding-inline:18px}.quick-start-card{box-shadow:5px 5px 0 var(--ink);padding:24px 20px}.age-buttons{grid-template-columns:repeat(2,1fr)}.age-result{min-height:304px;padding:18px}.section-head{gap:20px}.section-title{font-size:clamp(47px,15vw,72px)}.framework-command{font-size:clamp(66px,22vw,94px)}.cover-stage{box-shadow:7px 7px 0 var(--ink);padding:18px}.cover-stage:after{display:none}.book-copy h2,.cta-band h2{overflow-wrap:anywhere;font-size:clamp(54px,17vw,78px)}.age-chapter-heading{grid-template-columns:1fr}.age-range{width:140px;min-height:74px}.age-chapter-content{margin-left:0}.step{grid-template-columns:58px 1fr}.step-copy{padding:22px 18px}.site-footer{grid-template-columns:1fr;gap:38px}.footer-thesis{grid-column:auto}}@media (prefers-reduced-motion:reduce){*,:before,:after{scroll-behavior:auto!important;transition-duration:.01ms!important;animation-duration:.01ms!important;animation-iteration-count:1!important}}
